Search Engine Optimization Tips
The truth is that you need to have a good ranking in search engines like Google for your business to grow. Someone once said that the best place to hide a dead body is on the second page of Google. Essentially meaning, no one goes past the first page of Google to find something they are looking for. If you are on the second page of Google for your niche and city then you are most likely never going to be found on Google. SEO can help this.
Google is the biggest referrer on the web. So, if you want free targeted traffic and do not want to pay through the nose for it, you must be on the first page of Google's search results. A higher ranking in search engines is the key to ensuring that your targeted traffic lands on your website. The human visitor has a small screen and going straight to the offers that are displayed on the results page is not what he or she is looking for. What he or she is looking for is something like the following; where is the best place to buy a digital camera on the web. Search engines direct them to the products that are located on the first page of Google's search results.
To put it simply, you must be in the best position to position your website at the top of the rankings when someone searches for your ideal keyword.
Basically, if you want your website to be number one in Google's search results, you must choose keywords that best suit your website. The best keywords are the ones that are often searched by people and cover the products or services that you offer on your website. Simply choosing a top-level domain for your website does not mean anything. It is important that you optimize the website for the correct keywords. This includes on-site and off-site optimization. When you have created the best keywords for your website, you will find that a large number of people will be able to reach your site. It is therefore important that you have a detailed keyword analysis to a search engine-friendly tune-up before you begin developing your website and embarking on an online marketing strategy.
Here are some essential questions that you should consider when you are optimizing your website.
Think about what will people be searching for when they are trying to find a site like yours. A general question would be to make the most of general keywords. However, you need to be more specific. If you are a provider of a particular service, such as a dental care service, for example, you should be more direct and choose keywords that cover your particular dental services.
What exactly are your services?
Think about the words that people are going to be using when trying to find your company. Think about the different ways that people may be searching for a business like yours. For example, best plumbers near me, plumbers near me, affordable plumbers, etc.
You can use special keyword tools that will help you find the most searched keywords for your website, as well as many others.
With the title tag, you need to optimize the title that will be displayed on the search engine results for SEO pru. Choose a title that will be nonetheless, this tag needs to be optimized as well. Choose a title that contains the most important keywords of your site. In the case of the plumber, you may have your plumbing company name or your city + plumbing because those might be the most popular keywords to find a plumber in your city. You can also use alt text or image tags.
Keep your title tag short and sweet. For example, New York Plumbers | Roto-Rooter.
You should include the best keyword that you have chosen in your title tag. Make sure that your title tag reflects the most important keywords of your page.
Generally, internet marketers are divided on the ideal percentage of keyword density. Some believe that it should be as low as 1 to as high as 2 %. According to me, the best and the safest keyword density is 1 to 3 %. Some promote the use of keyword modifiers like plural forms, adverbs, and color-related keywords.
One easy way to decide on the best keyword density is to read your copy and look at the total word count. Then unscrupulously count the keywords in the text. Then divide the total number of keywords by the total number of words in the text. Multiply that by 100 and you'll get your keyword density percentage. Need I say more?
Submitting your sitemap to Yahoo! will help you get your site indexed faster. Once you submit the sitemap to Yahoo, you can notify Yahoo to come and index your site. By submitting a sitemap, you'll know that your site was submitted to Yahoo!
Backlinks are links to link to your website. Many people believe that you can outrank a competitor simply by having more backlinks but that is not the case anymore. Top SEOs around my circle believe links from topically relevant or geo-relevant sites are more important than having more links. If you were Google, would you rank a plumbing website with 100 backlinks from spammy Chinese websites or a website with 3 backlinks from other plumbing-related websites?
Overall, in order to have a high-ranking website, you can spend countless hours on Google, YouTube, or other sites reading and learning about SEO or you can hire a local SEO company that lives and breathes SEO. I'd choose the latter.